SWOT ANALYSIS TO DETERMINE A COMPANY'S STRATEGY IN THE STATE OF THE COVID-19 PLAGUE IN XYZ COMPANY

  • Safa’at
  • Nuzulul Fatimah
  • Muhammad Ali Ahmad Institute of Commerce and Business Administration Layyah,Pakistan,
Keywords: SWOT, Covid-19 and Strategy

Abstract

PT. XYZ is a company engaged in the field of readymix concrete. This study aims to determine the company's strategy in a covid-19 epidemic state, it is hoped that the company will be able to deal with it well. The method used is by interviewing employees in accordance with their fields and collecting the necessary documents, from the data are evaluated and then the strategy is prepared. From the results of the study concluded that with the SWOT analysis the company's position is located in quadrant 4.

Published
2021-09-30
How to Cite
Safa’at, Nuzulul Fatimah, & Ahmad, M. A. (2021). SWOT ANALYSIS TO DETERMINE A COMPANY’S STRATEGY IN THE STATE OF THE COVID-19 PLAGUE IN XYZ COMPANY. Journal of Islamic Economics Perspectives, 3(2), 1-9. Retrieved from http://jurnalfebi.iain-jember.ac.id/index.php/JIEP/article/view/44

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